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1

Role Portrayals in British Magazine Advertisement

Lysonski, Steven

Journal:

European Journal of Marketing

Year:

1985

Language:

english

File:

PDF, 541 KB

english, 1985

2

Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners

J. Craig Andrews, Steven Lysonski and Srinivas Durvasula

Journal:

Journal of Advertising

Year:

1991

Language:

english

File:

PDF, 2.21 MB

english, 1991

3

Advertising Sexism is Forgiven, But Not Forgotten: Historical, Cross-Cultural and Individual Differences in Criticism and Purchase Boycott Intentions

Lysonski, Steven, Pollay, Richard W.

Journal:

International Journal of Advertising

Year:

1990

Language:

english

File:

PDF, 935 KB

english, 1990

4

Consumer decision making styles in retailing: evolution of mindsets and psychological impacts

Lysonski, Steven, Durvasula, Srinivas

Journal:

Journal of Consumer Marketing

Year:

2013

Language:

english

File:

PDF, 132 KB

english, 2013

5

A Boundary Theory Investigation of the Product Manager's Role

Steven Lysonski

Journal:

Journal of Marketing

Year:

1985

Language:

english

File:

PDF, 605 KB

english, 1985

6

A General Model Of Traveler Destination Choice

Woodside, A. G., Lysonski, S.

Journal:

Journal of Travel Research

Year:

1989

Language:

english

File:

PDF, 822 KB

english, 1989

7

Competitive Positioning in International Logistics: Identifying a System of Attributes Through Neural Networks and Decision Trees

Durvasula, Srinivas, Lysonski, Steven, Mehta, Subhash C.

Journal:

Journal of Global Marketing

Year:

2007

Language:

english

File:

PDF, 832 KB

english, 2007

8

Evidence of a secular trend in attitudes towards the macro marketing environment in India: pre and post economic liberalization

Lysonski, Steven, Durvasula, Srinivas, Madhavi, A.D.

Journal:

Journal of Consumer Marketing

Year:

2012

Language:

english

File:

PDF, 234 KB

english, 2012

9

Money, money, money – how do attitudes toward money impact vanity and materialism? – the case of young Chinese consumers

Durvasula, Srinivas, Lysonski, Steven

Journal:

Journal of Consumer Marketing

Year:

2010

Language:

english

File:

PDF, 304 KB

english, 2010

10

Business‐to‐business marketing Service recovery and customer satisfaction issues with ocean shipping lines

Durvasula, Srinivas, Lysonski, Steven, Mehta, Subhash C.

Journal:

European Journal of Marketing

Year:

2000

Language:

english

File:

PDF, 252 KB

english, 2000

11

Beyond service attributes: do personal values matter?

Durvasula, Srinivas, Lysonski, Steven, Madhavi, A.D.

Journal:

Journal of Services Marketing

Year:

2011

Language:

english

File:

PDF, 429 KB

english, 2011

12

A cross-cultural comparison of the ethics of business students

Steven Lysonski, William Gaidis

Journal:

Journal of Business Ethics

Year:

1991

Language:

english

File:

PDF, 854 KB

english, 1991

13

Cultural values and important possessions: a cross-cultural analysis

John Watson, Steven Lysonski, Tamara Gillan, Leslie Raymore

Journal:

Journal of Business Research

Year:

2002

Language:

english

File:

PDF, 128 KB

english, 2002

14

Environmental uncertainty and organizational structure: a product management perspective

Lysonski, Steven, Levas, Michael, Lavenka, Noel

Journal:

Journal of Product & Brand Management

Year:

1995

Language:

english

File:

PDF, 42 KB

english, 1995

15

Digital piracy of MP3s: consumer and ethical predispositions

Lysonski, Steven, Durvasula, Srinivas

Journal:

Journal of Consumer Marketing

Year:

2008

Language:

english

File:

PDF, 198 KB

english, 2008

16

Consumer decision‐making styles: a multi‐country investigation

Lysonski, Steven, Durvasula, Srini, Zotos, Yiorgos

Journal:

European Journal of Marketing

Year:

1996

Language:

english

File:

PDF, 49 KB

english, 1996

17

Nigeria in transition: acculturation to global consumer culture

Lysonski, Steven, Durvasula, Srinivas

Journal:

Journal of Consumer Marketing

Year:

2013

Language:

english

File:

PDF, 267 KB

english, 2013

18

[IEEE IEEE Holm Conference on Electrical Contacts - Pittsburgh, PA, USA (27-29 Sept. 1993)] Proceedings of IEEE Holm Conference on Electrical Contacts - Screening contact materials for low speed slip ring assemblies

Smith, E.F., Lysonski, R., Klein, A., Agopovich, J.W., Reed, B., Denton, R.

Year:

1993

Language:

english

File:

PDF, 1.29 MB

english, 1993

19

How Offshore Outsourcing is Perceived: Why Do Some Consumers Feel More Threatened?

Durvasula, Srinivas, Lysonski, Steven

Journal:

Journal of International Consumer Marketing

Year:

2008

Language:

english

File:

PDF, 296 KB

english, 2008

20

Testing the SERVQUAL scale in the business‐to‐business sector: The case of ocean freight shipping service

Durvasula, Srinivas, Lysonski, Steven, Mehta, Subhash C.

Journal:

Journal of Services Marketing

Year:

1999

Language:

english

File:

PDF, 271 KB

english, 1999

21

Receptivity of young Chinese to American and global brands: psychological underpinnings

Lysonski, Steven

Journal:

Journal of Consumer Marketing

Year:

2014

Language:

english

File:

PDF, 207 KB

english, 2014

22

In the Eye of the Beholder:

Pollay, Richard W., Lysonski, Steven

Journal:

Journal of International Consumer Marketing

Year:

1993

Language:

english

File:

PDF, 3.94 MB

english, 1993

23

An Exploration of the Quantity Surcharge Concept in Greece

Zotos, Yiorgos, Lysonski, Steven

Journal:

European Journal of Marketing

Year:

1993

File:

PDF, 827 KB

1993

24

Finding Cross-National Consistency: Use of G-Theory to Validate Acculturation to Global Consumer Culture Measure

Durvasula, Srinivas, Lysonski, Steven

Journal:

Journal of Global Marketing

Year:

2016

Language:

english

File:

PDF, 575 KB

english, 2016

25

COPING WITH ENVIRONMENTAL UNCERTAINTY AND BOUNDARY SPANNING IN THE PRODUCT MANAGER'S ROLE

Lysonski, Steven, Singer, Alan, Wilemon, David

Journal:

Journal of Services Marketing

Year:

1988

Language:

english

File:

PDF, 737 KB

english, 1988

26

A double‐edged sword: understanding vanity across cultures

Durvasula, Srinivas, Lysonski, Steven

Journal:

Journal of Consumer Marketing

Year:

2008

Language:

english

File:

PDF, 374 KB

english, 2008

27

Coping with Environmental Uncertainty and Boundary Spanning in the Product Manager’s Role

Lysonski, Steven, Singer, Alan, Wilemon, David

Journal:

Journal of Consumer Marketing

Year:

1989

Language:

english

File:

PDF, 156 KB

english, 1989

28

Understanding the interfaces:: How ocean freight shipping lines can maximize satisfaction

Srinivas Durvasula, Steven Lysonski, Subhash C. Mehta

Journal:

Industrial Marketing Management

Year:

2002

Language:

english

File:

PDF, 194 KB

english, 2002

29

Ethical myopia: The case of “framing” by framing

Alan E. Singer, Steven Lysonski, Ming Singer, David Hayes

Journal:

Journal of Business Ethics

Year:

1991

Language:

english

File:

PDF, 769 KB

english, 1991

30

Does Vanity Describe Other Cultures? A Cross-Cultural Examination of the Vanity Scale

SRINIVAS DURVASULA, STEVEN LYSONSKI, JOHN WATSON

Journal:

Journal of Consumer Affairs

Year:

2001

Language:

english

File:

PDF, 1.11 MB

english, 2001

31

Cross-Cultural Generalizability of a Scale for Profiling Consumers' Decision-Making Styles

DURVASULA, SRINIVAS, LYSONSKI, STEVEN, ANDREWS, J. CRAIG

Journal:

Journal of Consumer Affairs

Year:

1993

Language:

english

File:

PDF, 791 KB

english, 1993

32

The New Zealand Fair Trading Act of 1986: Deceptive Advertising

S. Lysonski, M. F. Duffy

Journal:

Journal of Consumer Affairs

Year:

1992

Language:

english

File:

PDF, 1.19 MB

english, 1992

33

Marketing Planning and Performance:

Lysonski, Steven, Vander Walt, Nick, Brodie, Roderick

Journal:

Journal of Global Marketing

Year:

1991

Language:

english

File:

PDF, 1.23 MB

english, 1991

34

Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners

Andrews, J. Craig, Lysonski, Steven, Durvasula, Srinivas

Journal:

Journal of Advertising

Year:

1991

Language:

english

File:

PDF, 1.98 MB

english, 1991

35

Impedance to Globalization

Durvasula, Srinivas, Lysonski, Steven

Journal:

Journal of Global Marketing

Year:

2006

Language:

english

File:

PDF, 1.14 MB

english, 2006

36

Examining the Cross-National Applicability of Multi-Item, Multi-Dimensional Measures Using Generalizability Theory

S. Durvasula, R. G. Netemeyer, J. C. Andrews and S. Lysonski

Journal:

Journal of International Business Studies

Year:

2006

Language:

english

File:

PDF, 594 KB

english, 2006

37

Examining the cross-national applicability of multi-item, multi-dimensional measures using generalizability theory

Durvasula, S, Netemeyer, R G, Andrews, J C, Lysonski, S

Journal:

Journal of International Business Studies

Year:

2006

Language:

english

File:

PDF, 201 KB

english, 2006

38

The Sales Manager as a Boundary Spanner: A Role Theory Analysis

Steven J. Lysonski and Eugene M. Johnson

Journal:

Journal of Personal Selling and Sales Management

Year:

1983

Language:

english

File:

PDF, 1.82 MB

english, 1983

39

Diagnosing service quality in retailing: the case of Singapore

Durvasula, Srinivas, Lysonski, Steven

Journal:

Journal for International Business and Entrepreneurship Development

Year:

2010

Language:

english

File:

PDF, 479 KB

english, 2010

40

A Boundary Theory Investigation of the Product Manager's Role

Lysonski, Steven

Journal:

Journal of Marketing

Year:

1985

Language:

english

File:

PDF, 1.68 MB

english, 1985

41

A Boundary Theory Investigation of the Product Manager's Role

Lysonski, Steven

Journal:

Journal of Marketing

Year:

1985

File:

PDF, 1.68 MB

1985

42

Strategic marketing planning, environmental uncertainty and performance

S. Lysonski, A. Pecotich

Journal:

International Journal of Research in Marketing

Year:

1992

Language:

english

File:

PDF, 885 KB

english, 1992

43

In Situ Reactivity and TOF-SIMS Analysis of Surfaces Prepared by Soft and Reactive Landing of Mass-Selected Ions

Johnson, Grant E., Lysonski, Michael, Laskin, Julia

Journal:

Analytical Chemistry

Year:

2010

Language:

english

File:

PDF, 331 KB

english, 2010

44

Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General

Srinivas Durvasula, J. Craig Andrews, Steven Lysonski and Richard G. Netemeyer

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 492 KB

english, 1993

45

Boundary role spanning behavior, conflicts and performance of industrial product managers

Journal:

Journal of Product Innovation Management

Year:

1989

Language:

english

File:

PDF, 2.57 MB

english, 1989

46

A Cross-Cultural Comparison of the Ethics of Business Students

Steven Lysonski and William Gaidis

Journal:

Journal of Business Ethics

Year:

1991

Language:

english

File:

PDF, 1.50 MB

english, 1991

47

Ethical Myopia: The Case of "Framing" by Framing

Alan E. Singer, Steven Lysonski, Ming Singer and David Hayes

Journal:

Journal of Business Ethics

Year:

1991

Language:

english

File:

PDF, 1.37 MB

english, 1991

48

[IEEE Thirty-Sixth IEEE Conference on Electrical Contacts, and the Fifteenth International Conference on Electrical Contacts - Montreal, Que., Canada (20-24 Aug. 1990)] Thirty-Sixth IEEE Conference on Electrical Contacts, and the Fifteenth International Conference on Electrical Contacts - Test system for measurement of noise and coefficient of friction as a screen for potential lubricants in sliding electrical contacts

Lysonski, R., Haberl, J., Denton, L.R., File, D., Anderson, G., Williams, J., Morey, R., Reed, W., Breindel, H.

Year:

1990

Language:

english

File:

PDF, 737 KB

english, 1990

49

Book Review Section and Communications

Journal:

Journal of Macromarketing

Year:

1982

File:

PDF, 762 KB

1982

50

A Cross-National Investigation of Student Attitudes toward Personal Selling: Implications for Marketing Education

Lysonski, S., Durvasula, S.

Journal:

Journal of Marketing Education

Year:

1998

File:

PDF, 2.25 MB

1998